Not a Minifigure - Rockefeller Center LEGO Store 1x2 Brick Souvenir
rockefeller1x2 · Promotional
LEGO Brand Retail Store Exclusive · 2010
AI-generated identification · may be incorrect
Figure ID
rockefeller1x2
Theme
Promotional
Year Released
2010
Rarity
Rare
Overall Assessment
A neat, highly collectible souvenir piece for fans who visited the iconic New York City location, though technically not a minifigure.
AI Estimated Value
Not an official valuationEstimated between $10 to $30 USD depending on overall condition and collector demand for location-specific souvenirs.
Original Retail
Originally sold or given away exclusively at the Rockefeller Center LEGO Store in New York City around 2010 for a low promotional price.
AI estimate for general guidance only — not a professional appraisal. Actual value depends on condition, completeness, and market demand.
Parts
Head
Not applicable as this item is a printed 1x2 LEGO brick souvenir, not a minifigure.
Torso
Not applicable.
Legs
Not applicable.
Accessories
None included with this standalone promotional souvenir brick.
Printing Details
High-quality pad printing featuring 'The LEGO Store at Rockefeller Center', the official LEGO logo, 'stores.LEGO.com', and a copyright year '2010 The LEGO Group.'
Color Scheme
White brick with black text and the classic red, yellow, black, and white LEGO logo on the front.
Known Variants
Store-specific souvenir bricks are produced for various flagship LEGO stores worldwide with location-specific text.
Condition Notes
Prone to minor surface scuffs, yellowing of the white plastic over time if exposed to UV light, and fading of the printed text.
Found In Sets
Exclusive souvenir item not part of a standard retail building set.
Character Background
Represents the famous flagship LEGO Store located at Rockefeller Center in New York City, a major tourist destination for brick enthusiasts.
Design Notes
Utilizes a standard white 1x2 LEGO brick as a canvas for high-visibility store branding and localization.
History
Part of a long-standing tradition of flagship LEGO brand stores offering location-specific printed bricks as unique souvenirs.
Interesting Facts
The Rockefeller Center LEGO store is one of the most visited and iconic retail locations for the company in North America.
Collectibility
Highly sought after by travelers and dedicated LEGO store merchandise collectors who collect location-based memorabilia.
Similar Minifigures
Other store-exclusive promotional bricks from locations such as London, Paris, Disney Village, and other global flagship stores.
Display Suggestions
Best displayed in a small acrylic case alongside other travel souvenirs or city-themed LEGO memorabilia.
Modification Potential
Can be easily incorporated into custom LEGO city builds representing a souvenir stand or gift shop display.