Rockefeller Center LEGO Store Exclusive Brick / Promotional Brick
Rockefeller Store Brick 2010 · LEGO Brand Store Promotional
Rockefeller Center Exclusive · 2010
AI-generated identification · may be incorrect
Figure ID
Rockefeller Store Brick 2010
Theme
LEGO Brand Store Promotional
Year Released
2010
Rarity
Rare
Overall Assessment
A neat niche collectible for LEGO store memorabilia enthusiasts, though technically a brick rather than a minifigure, holding solid localized value.
AI Estimated Value
Not an official valuationBetween 15 to 30 USD depending on condition and collector demand for store exclusives.
Original Retail
Originally given away or sold exclusively at the Rockefeller Center LEGO Store grand opening or special events in 2010.
AI estimate for general guidance only — not a professional appraisal. Actual value depends on condition, completeness, and market demand.
Parts
Head
Not applicable, this is a specialized promotional printed 2x4 LEGO brick rather than a traditional minifigure, though often traded alongside store-exclusive minifigures.
Torso
Not applicable.
Legs
Not applicable.
Accessories
None.
Printing Details
High quality sharp pad printing on a standard white 2x4 LEGO brick with text reading The LEGO Store at Rockefeller Center, the classic red and yellow LEGO logo, and stores.LEGO.com along with the 2010 copyright year.
Color Scheme
White brick with red, yellow, and black pad printing featuring the classic LEGO logo and Rockefeller Center store text.
Known Variants
Store-specific promotional bricks were released for various flagship LEGO stores around the world, each featuring their respective city or location name.
Condition Notes
Prone to fading, yellowing of the white plastic over time if exposed to sunlight, and surface scuffing on the flat top or printed face from handling.
Found In Sets
Promotional item unique to the Rockefeller Center LEGO Store in New York City.
Character Background
Represents the physical flagship LEGO Store located at Rockefeller Center in New York City, a major landmark for LEGO fans visiting Manhattan.
Design Notes
Utilizes a standard white 2x4 brick molded specifically for high-detail pad printing as an exclusive souvenir item.
History
Released in 2010 as part of promotional merchandise programs for flagship brand retail stores.
Interesting Facts
Featuring the 2010 copyright on the lower text, this brick serves as a nostalgic time capsule for early modern LEGO brand retail marketing.
Collectibility
Moderately high for location-specific collectors, New York memorabilia collectors, and completionists of LEGO store promotional items.
Similar Minifigures
Other LEGO Brand Store exclusive bricks, such as those from the Leicester Square, Disney Village, or Chicago flagship stores.
Display Suggestions
Best displayed in a clear acrylic protective case alongside other travel or store-exclusive souvenirs and New York-themed LEGO sets.
Modification Potential
Not recommended for modification due to its collectible souvenir status as an original printed piece.