LEGO Fashion Cool 100 Employee Exclusive
Custom / Employee Promotional 2012 · LEGO Employee Gifts / Promotional
Fashion Cool Campaign · 2012; released as part of a limited internal LEGO recruitment and branding campaign.
Figure ID
Custom / Employee Promotional 2012
Theme
LEGO Employee Gifts / Promotional
Year Released
2012; released as part of a limited internal LEGO recruitment and branding campaign.
Rarity
Ultra-rare; this was never available for public retail. It was produced for internal company promotional use and gifted to select employees and partners, making it a high-tier collector's item.
Head
Standard yellow classic head with a 'neutral smile' expression, black eyes with white pupils, and thin black eyebrows. Topped with a dark brown wavy/swept-back hair piece (Part 98385).
Torso
White torso, uniquely pad-printed with the '100' graphic composed of red and silver-grey dots. Below the number sits the text 'FASHION COOL' in silver-grey block lettering. Short-sleeve style achieved via dual-molded or uniquely printed white/yellow arms.
Legs
White hips and legs featuring yellow boots (likely dual-molded or bottom-printed), designed to look like a person wearing shorts and socks or high-top shoes.
Accessories
Typically none included as standard; some promotional polybags featured a 2x4 white brick, but the figure is primarily displayed standalone.
Color Scheme
Primary white and yellow with dark brown hair. Accent colors include metallic silver-grey and red for the torso graphic.
Printing Details
High-quality pad printing on the torso. The '100' graphic uses a halftone/dot matrix style to create a gradient effect, which was technically advanced for 2012. No back printing is standard on this specific promo.
Variants
Standard yellow skin is the only known version; no light flesh or licensed variants exist for this specific promotional branding.
Condition Notes
Prone to yellowing if exposed to UV light due to white plastic. The silver metallic printing can rub off if handled excessively. Check for neck cracks in the white torso and arm tension.
Estimated Value
Used: $150–$300 USD; New/Sealed in Polybag: $500+ depending on the specific event it originated from. Market values fluctuate heavily based on the rarity of listing.
Price (New)
Internal Promotional / N/A (Never sold at retail). Value is entirely aftermarket.
Compatible Sets
None; this was a stand-alone promotional item. It does not appear in any commercial play-sets.
Character Background
The minifigure represents the 'modern, cool candidate' for LEGO's 2012 recruitment drive. It was used to showcase LEGO as a stylish, forward-thinking employer (The 'Fashion Cool' campaign).
Design Notes
The use of the then-new wavy hair mold (98385) in dark brown was a deliberate choice to make the figure look contemporary. The '100' refers to the company's internal milestones or perfect scores in branding metrics.
Similar Minifigures
LEGO Brand Store Employee (st001), LEGO internal recruitment figures, and Series 10 Mr. Gold (in terms of rarity and promotional nature).
Collectibility
Extremely high for completionists specializing in rare promotional or employee-only figures. Investment potential is stable as these rarely enter the open market.
History
Debuted in 2012 during a company-wide push to revitalize recruitment branding. It signifies a period where LEGO began utilizing more sophisticated printing techniques for non-licensed promotional items.
Interesting Facts
The 'dots' logo on the shirt was a precursor to the aesthetic LEGO eventually used for its 'Dots' product line years later. It is one of the fewest minifigures to feature silver halftone printing.
Display Suggestions
Best displayed in a UV-protected acrylic case with a white or clear baseplate to avoid color bleeding. Pair with other company-exclusive figures like the 'Internal Communication' fig.
Modification Potential
Low; due to its high value and rarity, modifying this figure is generally discouraged by the collector community. Purist collectors maintain it as-is.
Overall Assessment
A holy grail for promotional minifigure collectors. Its clean, modern aesthetic and extremely limited distribution make it a standout piece of LEGO corporate history. Rating: 9/10.