Joshua Hayes (F1 Movie - APXGP Driver)
sc124 / Custom Build · Speed Champions
Formula 1 Movie Tie-in (APXGP) · 2024 (Promotional / Semi-Custom)
Figure ID
sc124 / Custom Build
Theme
Speed Champions
Year Released
2024 (Promotional / Semi-Custom)
Rarity
Very Rare. This figure represents the character Joshua Hayes from the upcoming Brad Pitt F1 movie. It was originally distributed as a promotional item at F1 Grand Prix events (notably Silverstone) or via specialized LEGO media kits related to the film's production.
Head
Dark brown skin tone, smiling expression with white teeth, wearing gold-rimmed glasses. The hair is a black short textured afro piece. This head is also used for the Lando Calrissian and King Magnifico figures.
Torso
White racing suit featuring the APXGP team logo ('APXGP'), Mercedes-Benz star, Tommy Hilfiger logo, and 'Expensify' sponsorship logo. Back printing includes the 'Hayes' name and the number 7. Plain white arms and hands.
Legs
Plain white unprinted legs and hips, consistent with standard racing suit aesthetics.
Accessories
Typically paired with a white racing helmet and a translucent visor, though the figure pictured is shown with hair. A black display stand is standard for this tier of promotional figure.
Color Scheme
Primary white suit with black and gold printing. Accurate to the APXGP cinematic livery seen in F1 production paddocks.
Printing Details
High-quality pad printing on the torso. The sponsor logos (Expensify, Tommy Hilfiger, Mercedes) are sharp and legible, which is difficult on white plastic. No leg printing is present.
Variants
There is a companion variant for the character Sonny Hayes (Brad Pitt) wearing the same suit but with a different head and hairpiece.
Condition Notes
White torsos and legs are highly susceptible to dirt oils and yellowing from UV light. Check for hairline cracks on the white torso under the armpits.
Estimated Value
Highly volatile. As a promotional item, these sell for $150–$300 USD on secondary markets like eBay or BrickLink depending on the specific event it was sourced from.
Price (New)
N/A (Promotional giveaway/Not sold at retail). Value is purely secondary market driven.
Compatible Sets
Not currently part of a retail set; it is associated with the Apple Original Films Formula 1 project and was distributed during the 2024 Silverstone GP events.
Character Background
Joshua Hayes is a fictional rookie F1 driver played by Damson Idris in the upcoming Joseph Kosinski film 'F1'. He is the teammate to Brad Pitt's character, Sonny Hayes, in the fictional APXGP team.
Design Notes
Significant for being a 'real-world' fictional crossover. It uses real sponsorship branding (Mercedes/Hilfiger) for a fictional movie team, a first for the Speed Champions line's aesthetic style.
Similar Minifigures
Lewis Hamilton (Speed Champions), Lando Norris (Customs), or any Mercedes-AMG Petronas F1 driver figures.
Collectibility
High. Anything associated with F1 and limited-release promotions sees high appreciation. It is a 'holy grail' item for modern Speed Champions completists.
History
Produced in 2024 to build hype for the F1 movie premiering in 2025. This marks a new era of LEGO using its licensing to support cinematic marketing outside of standard franchise lineups.
Interesting Facts
The APXGP car actually runs during real F1 sessions, and this minifigure's suit is a 1:1 replica of the fire-retardant suits used by the actors on set.
Display Suggestions
Display alongside a custom-built APXGP car/Mercedes W14 or in a UV-protected acrylic case to prevent the white plastic from yellowing.
Modification Potential
The head can be swapped to create various F1 driver customs; the torso is perfect for any custom modern-era F1 pit crew or driver.
Overall Assessment
An elite-tier collector's item. Its scarcity and the global popularity of Formula 1 make it a standout piece with significant long-term investment potential.