Hidden Side - Jack Davids (Red Plaid Shirt)
hs034 · Hidden Side
Wave 1 - Newbury Ghost Hunt · 2019 - First introduced in the launch wave of the Hidden Side augmented reality theme.

Figure ID
hs034
Theme
Hidden Side
Year Released
2019 - First introduced in the launch wave of the Hidden Side augmented reality theme.
Rarity
Common to Uncommon. While specific to this theme, Jack Davids appeared in several different outfits across multiple sets during the theme's short lifespan.
Head
Light Flesh dual-sided head with a smirk and stubble/sideburns on one side, and a worried expression on the other. Note: Headgear/hair is missing in current image.
Torso
Red and Black Plaid (flannel) shirt over a black t-shirt, featuring a pocket detail on the left breast and wrinkles. Back is printed with continued plaid pattern.
Legs
Dark Blue legs with dark brown belt printing and a silver buckle, featuring a silver chain and printed pockets/details.
Accessories
Currently missing headgear (typically a red hoodie/cap combo) and his signature 'Ghost-hunting' smartphone with a special printed tile.
Color Scheme
Dominant colors are Red, Black, and Dark Blue, reflecting a modern 'streetwear' or 'lumberjack' aesthetic suitable for a teenage protagonist.
Printing Details
High-quality pad printing on torso (front/back) and legs (front). Detailed facial hair on the light-flesh head piece.
Variants
This is Jack Davids in his Red Plaid Shirt. Other variants include a white hoodie (hs001), a blue jacket (hs020), and several 'Possessed' or 'Glow-in-the-dark' variations.
Condition Notes
Typical wear points are the hip-to-torso connection (stress marks) and the silver printing on the belt buckle which can rub off with play.
Estimated Value
$3.00 - $5.00 (Used/Incomplete as shown) to $8.00 (Complete). Value is low due to commonality in multiple sets.
Price (New)
Included in sets ranging from $19.99 to $129.99; this specific configuration most famously came in the $19.99 'J.B.'s Ghost Lab' (70418).
Compatible Sets
70418 (J.B.'s Ghost Lab), 70432 (Haunted Fairground), and 70430 (Newbury Subway).
Character Background
Jack Davids is the main protagonist of the Hidden Side series, a teenager who along with Parker Jackson and J.B. Watts, hunts ghosts in the haunted town of Newbury using an AR app on his phone.
Design Notes
Reflects the 'Modern LEGO' era with high-detail clothing prints and double-sided faces for emotion. The torso piece is highly useful for city-themed custom minifigures.
Similar Minifigures
Parker Jackson (Hidden Side), various City civilians, or Luke Skywalker (due to hair mold similarities in other versions).
Collectibility
Medium. While the theme was discontinued, fans of occult-themed LEGO or those seeking realistic civilian clothing continue to buy these parts.
History
Represented a major experimental phase for LEGO (2019-2020) where physical sets were integrated with a digital Augmented Reality app.
Interesting Facts
Hidden Side was one of the first themes to use highly specific 'digital' accessories like printed 1x2 smartphone tiles that interacted with the app's lore.
Display Suggestions
Display on a graveyard-themed MOC or alongside other Hidden Side protagonists. Needs his red hoodie piece for complete visual impact.
Modification Potential
High. The casual plaid torso and dark blue legs are staple pieces for custom 'MOC' (My Own Creation) city dwellers or rural characters.
Overall Assessment
A solid, high-detail figure from a unique but short-lived theme. Standout feature is the versatile flannel torso print, though the figure pictured is incomplete without the hat/hair piece.