Series 24 - Bubble Tea Guy
col415 · Collectible Minifigures
Series 24 (71037) · Released January 1, 2023. This figure debuted during a transition period where LEGO was moving from plastic bags to sustainable cardboard packaging for the CMF line.

Figure ID
col415
Theme
Collectible Minifigures
Year Released
Released January 1, 2023. This figure debuted during a transition period where LEGO was moving from plastic bags to sustainable cardboard packaging for the CMF line.
Rarity
Common. As part of a standard Collectible Minifigure Series, it was mass-produced, though it is the only way to obtain the unique boba cup costume mold.
Head
Yellow skin tone with black sunglasses, a small smirk, and freckles. It is a single-sided print as the back of the head is visible through the translucent costume piece.
Torso
Bright Pink (Bright Purple) plain torso with Light Pink arms and yellow hands. No printing on the torso as it is hidden by the costume suit.
Legs
Light Pink plain hips and legs without printing. A simple color-matched choice to blend with the boba costume.
Accessories
Includes two Dark Pink cherry/berry pieces (boba pearls) with yellow ring handles. The main accessory is the large translucent pink 'Boba' cup suit with a built-in straw and bubble printing.
Color Scheme
A monochromatic palette featuring shades of Light Pink, Bright Pink, and Magenta (Trans-Pink) with dark brown 'pearl' accents and yellow skin highlights.
Printing Details
High-quality pad printing on the boba suit featuring the white 'boba' logo and dark brown circular pearls. The head printing is sharp with metallic-look sunglasses.
Variants
No official variants exist for this specific character, though the cherry/pearl accessories appeared in different colors in other sets.
Condition Notes
The translucent pink boba suit is prone to micro-scratching if stored loosely with other bricks. The straw is a thin point that can exhibit stress marks if bent.
Estimated Value
Used: $4.00 - $6.00; New (unopened bag/box): $6.00 - $8.00. Value remains stable as it's a popular 'foodie' character.
Price (New)
Target retail price of $4.99 USD at the time of release in 2023.
Compatible Sets
71037 (Collectible Minifigures Series 24). It does not appear in any standard playsets.
Character Background
An original LEGO character created for the CMF line, reflecting the global bubble tea (boba) cultural trend. He is a mascot-style figure typically found in city layouts.
Design Notes
Features a unique dual-molded translucent head/torso cover piece which was a new mold for 2023. The straw is molded into the top of the 'cup'.
Similar Minifigures
Pizza Costume Guy (Series 19), Hot Dog Man (Series 13), Banana Guy (Series 16), Corn Cob Guy (Series 17).
Collectibility
High appeal for 'Food Suit' collectors. It is a staple for fans who collect mascot-themed minifigures and 'City' dioramas.
History
Part of the first series of 2023, following a long tradition of LEGO food-based mascot costumes that began in the early 2010s.
Interesting Facts
The 'boba' logo on the front uses a font style that mimics real-world artisanal tea shop branding. The straw is designed to look like it is submerged in the drink.
Display Suggestions
Best displayed in a city 'Main Street' scene or a dedicated CMF display frame. Pairs perfectly with other mascot figures in a parade or festival setting.
Modification Potential
The head piece is easily swapped for other expressions. The boba suit can be placed on other minifigures to create different beverage mascots.
Overall Assessment
A fun, vibrant, and well-executed design. The use of translucent plastic for the costume makes it standout in a collection. Excellent value for the price/detail ratio.