LEGO Store Employee - Flight Attendant / Executive (Pia)
gen045 · LEGO Brand / Town
LEGO Brand Store / Promotional · 2013 (First appearance in Billund Airport)

Figure ID
gen045
Theme
LEGO Brand / Town
Year Released
2013 (First appearance in Billund Airport)
Rarity
Uncommon to Rare. While the parts themselves are standard, this specific combination was used for official LEGO Store staff name badges and regional promotions, primarily at the LEGO Store in Billund Airport.
Head
Yellow classic skin tone with female features: wide black sunglasses with a white frame reflection and a smile with black lipstick/lips.
Torso
Blue suit jacket with a white shirt and blue patterned tie. Noteworthy details include a printed ID badge on the right chest featuring a minifigure head icon and a white airplane logo on the left chest. Back is typically unprinted.
Legs
Standard solid black unprinted legs with black hip piece.
Accessories
Reddish brown hair piece (ponytail style). No handheld accessories are included in the standard store-promotion configuration.
Color Scheme
A professional tri-color palette of Bright Blue (torso), Black (legs), and Yellow (skin), accented with Reddish Brown hair and White highlights in the tie and shirt.
Printing Details
Pad-printed torso with sharp detail on the ID badge and airplane logo. The head print is clear but uses a standard face mold seen in late 2000s/early 2010s City sets.
Variants
Standard variations include different hair pieces (blonde or black) depending on the actual employee it was modeled after. This specific 'Pia' or 'Flight Attendant' version is the most recognized with the brown ponytail.
Condition Notes
Main concern is torso scratches and fading on the white airplane logo. Used figures often show 'neck cracks' in the torso and silvering on the sunglasses print.
Estimated Value
$10 - $25 USD. Value varies significantly depending on whether it is sold as a loose figure or within its original promotional acrylic display cube.
Price (New)
Not sold at retail. These were generally provided as gifts with purchase at the Billund Airport LEGO Store or worn/assigned as employee name-tag figures.
Compatible Sets
40047 Billund Airport, LEGO Brand Store Employee sets, and various Store Grand Opening promotional packs.
Character Background
This figure represents a LEGO Store employee, specifically designed for the Billund Airport location to bridge the gap between 'Store Staff' and 'Airline Faculty'.
Design Notes
The torso is the standout piece, utilizing the 'Executive' suit mold but adding the specific ID badge and airplane icon which are exclusive to the airline/store sub-line.
Similar Minifigures
st001 (LEGO Store Employee), bin001 (Billund Airport Staff), and various City Airline pilots (air001).
Collectibility
High for 'Lego Brand' completists and those who collect 'Employee' exclusive figures. It has a niche but steady demand.
History
Part of a series of promotional figures starting in the 2010s used to celebrate specific LEGO locations. It reflects the shift toward highly detailed, role-specific 'civilian' minifigures.
Interesting Facts
The ID badge printed on the torso is a meta-reference, essentially a 'minifigure wearing a minifigure'. This specific figure is often seen in the Billund Airport 'vending machine' style displays.
Display Suggestions
Best displayed in a LEGO Store MOC or a Billund Airport diorama. Keep in a UV-protected case to prevent the blue torso from fading.
Modification Potential
Excellent for custom City executives or airline staff. The torso is highly versatile for any 'Business' or 'Travel' themed MOC.
Overall Assessment
A charming and unique piece of LEGO corporate history. While the face and legs are common, the exclusive torso print makes it a must-have for specialized collectors of the brand's history.